Privacy Policy

Last updated: May 15, 2025

Introduction

Welcome to Chicken Road ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website and while playing our game. This Privacy Policy explains our data practices regarding personal information we collect from you or that you provide through our website and mobile application.

By accessing or using Chicken Road, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

We collect several types of information from and about users of our mobile game and website, including:

Personal Data

When you register an account, we may collect personally identifiable information, such as:

  • Your name
  • Email address
  • Username and password
  • Profile information (such as avatar, preferences)
  • Device ID and IP address

Game Data

We collect information about your interactions with the Chicken Road game, including:

  • Game progress and achievements
  • In-game purchases and virtual goods
  • Game scores and statistics
  • Time spent playing
  • Interaction with other players

Technical Data

We automatically collect certain technical information when you visit our website or use our app:

  • Device type and model
  • Operating system
  • Browser type and version
  • Internet service provider
  • Log information (usage times, crashes)
  • Location information (with your consent)

How We Use Your Information

We use the information we collect about you for various purposes, including:

  • Providing, maintaining, and improving our game and services
  • Processing transactions and sending related information
  • Responding to comments, questions, and customer service requests
  • Sending you technical notices, updates, and support messages
  • Personalizing your gaming experience
  • Developing new products and features
  • Monitoring and analyzing usage, trends, and activities
  • Protecting against, identifying, and preventing fraud and other illegal activity
  • Complying with our legal obligations

Data Sharing and Disclosure

We may share information about you in the following circumstances:

Service Providers

We engage trusted third-party companies and individuals to facilitate our services, provide services on our behalf, perform service-related functions, or assist us in analyzing how our services are used. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

With Your Consent

We may share your personal information with third parties when you have given us your consent to do so.

Your Rights and Choices

You have several rights regarding your personal data:

Access and Update

You can access and update certain personal information we hold about you by accessing your account settings.

Data Deletion

You may request deletion of your account and personal information by contacting us. Please note that some information may be retained for legal, security, or record-keeping purposes.

Marketing Communications

You can opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

Cookies and Tracking Technologies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our website.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Chicken Road is intended for a general audience and does not knowingly collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under 13, we will promptly delete that information. If you believe we might have any information from a child under 13, please contact us.

International Data Transfers

Your information may be transferred to and processed in countries other than the one in which you reside. These countries may have data protection laws that differ from those in your country. We take appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Hillbury Studio
22 Hillbury Place
Nottingham NG3 5RF
United Kingdom
Email: [email protected]
Phone: +44 115 903 6214